Consequentialism and our best selves

I develop and defend a maximizing theory of moral motivation: claim that consequentialists should recommend only those desires, emotions, dispositions will make the outcome best. advance conservative account motives are possible for us; say motive is an alternative if it in our psychological control. The resulting less demanding than its competitors. It also permits us to maintain many motivations we value most, including love most important us. conclude closer meeting morality’s demands on character has been appreciated.